For the first time, The Hive took place outside of Germany. We chose Copenhagen, as this stylish and modern city is a blogger favorite. We also experimented with "brand hour" for the first
The brand hour is a time slot, that is set up by a brand during which questions and projects can be discussed, questions are asked or products are tried out.
For the first time ever, The Hive started the weekend with a kick off event. And it was a huge success. Design brand MUUTO invited all attendees into their showrom to check out the new collection of Nordic design and enjoy the view from their roof top terrace.
Alpro treated the attendees to a healthy breakfast. This way, attendees got to try
out the soy products right there. Alpro also held a brand hour, that was set up by Alpro during this time slot, attendees and Alpro got to work together.
Everybody loves a photo booth! Bugaboo provided one and photos
circulated quickly around Instagram. During the brand hour, Bugaboo discussed personal branding.
Nutella suprised us with custom made jars for attendees to take home. This is the first time Nutella has ever done this for a conference. As you can imagine, this was very well received.
During the brand hour, Nutella discussed how working together between brand and bloggers could be accomplished.