What can you expect at The Hive?

Here is the timetable as of March 2017. Please note that the timetable can change due to cancellations or because we added more topics.

Saturday, May 6th, 2017

(subject to change)

 

8:30 - 9:30am                 Check in

           Get your name tag, meet the other attendees and grab a bite for breakfast. We got you covered.

 

9:30am                              Welcome

           Let's go over what you can expect from this fun weekend

 

10.00 - 11.00am             For everybody: 

           Panel Discussion: Influencers

          Together with you, bloggers, agencies and brands discuss influencers: What is an influencer? How are we    
           influenced? What are brands looking for? Are you an influencer if you won't or just can't engage with your
           followers?  And how can influence be used productivly and not just to sell things?

 

11:15 - 12.00pm              For everybody:

           Should influencers get political?

          Brexit! President Trump! Elections all over Europe in 2017. In an increasingly political landscape should     
          influencers step into the political arena? What do you need to consider?

 

12.00 - 1:30pm               For everybody:

           Lunch

 

1.30 - 2.15pm                   For everybody:

           One on One with Refinery 29 Germany
          We sit down with Cloudy, Zakrocki, editor in chief of Refinery29 Germany. Refinery29 is the leading digital 
          lifestyle media  company for millennial-minded audience of over 175 million users across platforms and 25
          million on the web.

 

2.30 - 3.00pm                For everbody:

           Are you ready to evolve from being just another food consumer trapped in today's food system into an 
          enlightened participant that drives change? What if you had the power to talk eye-to-eye with big food
          players? What if we could rethink the current food system while testing and perfecting the alternatives
          together? Isn’t it about time to find solutions to today’s challenges? Let's join forces and step into the good
         future of food with a little push by
HERMANN'S

 

3.00 - 3.45pm                For everybody:

           Coffee & cake

 

3.45 - 4.30pm                For everybody:

 What women demand
With the campaign #wasfrauenfordern (what women demand) EMOTION magazine wants to find out, what politics has to look like to represent the complex lives of modern women (and men). An action to ensure that German politicians make equal rights a priority item on their agenda. With our movement #wasfrauenfordern we want to set the course towards an equal society, end stereotypes, empower solidarity among women and mobilize women and men to change their mind-set. The Hive is the right platform for us to introduce the campaign as it combines all the important attributes a successful public action needs: networking, social media know-how, solidarity, attention, media reach and belief and trust in and among one another.

4:30pm                            End of day 1

Sunday, May 7th, 2017
(subject to change)

 

10.00am                           Welcome

          Let's go over what you can expect on day 2

 

10.15 - 11.00am               For everybody:

           #makeinstagramgreatagain

           Buying followers, fake comments or bots that crawl your accounts. We all know them and they suck out the   
           fun of Instagram. How can you detect bots? What does buying followers do to your credibility online? Does it
           get you in business with brands? And can you even grow a big followship organicly?

 

11.15 - 12.00pm              For everybody:

           Between blogs and journalism

           First there were personal blogs, now there are website that combine entertainment, relevant news and  
           opinons and personal essays. Editon F, Hello Giggles, Refinery29,  and Into the gloss are a few examples of
           this new wave. You can't get a job  with a magazine? Create your own online!

 

12.00 - 1:30pm               Lunch

 

1.30 - 2:15pm                   For everybody:

            Panel discussion: Beyond the avocado toast

            There is more to blogging than starbucks cups, nice beach photos and avocado toast. Many share a personal  
            story of illness, heartbreak or volontary work for refugees for example. But can you be too personal? Why do
            bloggers open up like that? Does it help others who might be in the same situation? How do you deal with bad
            feedback to your personal story? And why do we consider photos of children too private but not personal 
            stories?

 

2.30 - 3pm                       For everybody:

           The future of a digital society

  Predicting the future is not easy. Thousands of studies, visionaries and consulting companies have put their 
  visions on the agenda. In a time where technology and innovation are constantly speeding up, we should ask
  ourselves: How do WE want to live in the future? Christian Clawien the director of digital strategy at
  fischerAppelt and founder of the magazine NEW-D brings his crystal ball to „The Hive“ and takes us on a ride
  into the world of 2030.

 

3.15 - 3.45pm                 For everybody:

          You can be too popular on social media?! Rise of the micro influencer

          Let's talk about the advantage of fewer followers and if being a micro influencer is the new way forward.

 

3.45 - 4.15pm                  Coffee & cake

 

4.15 - 4.45pm                  For everybody:

            Blogger management

            You made it! You have lots of followers, brands pay you and you can't keep up with your mails. Now what? Is a
            manager an option? What does a manager do for you? Can a management get a better deal for you? We'll ask
            those who know best.

 

            

 

Do you like what you see? Get your ticket today and join us in Berlin!!!