Here is the timetable as of March 2017. Please note that the timetable can change due to cancellations or because we added more topics.
Saturday, May 6th, 2017
(subject to change)
8:30 - 9:30am Check in
Get your name tag, meet the other attendees and grab a bite for breakfast. We got you
Let's go over what you can expect from this fun weekend
10.00 - 11.00am For everybody:
Panel Discussion: Influencers
Together with you, bloggers, agencies and brands discuss influencers: What is an influencer? How are
influenced? What are brands looking for? Are you an influencer if you won't or just can't engage with your
followers? And how can influence be used productivly and not just to sell things?
11:15 - 12.00pm For everybody:
Should influencers get political?
Brexit! President Trump! Elections all over Europe in 2017. In an increasingly political landscape
influencers step into the political arena? What do you need to consider?
12.00 - 1:30pm For everybody:
1.30 - 2.15pm For everybody:
One on One with Refinery 29 Germany
We sit down with Cloudy, Zakrocki, editor in chief of Refinery29 Germany. Refinery29 is the leading digital
lifestyle media company for millennial-minded audience of over 175 million users across platforms and 25
million on the web.
2.30 - 3.00pm For
Are you ready to evolve from being just another food
consumer trapped in today's food system into an
enlightened participant that drives change? What if you had the power to talk eye-to-eye with big food
players? What if we could rethink the current food system while testing and perfecting the alternatives
together? Isn’t it about time to find solutions to today’s challenges? Let's join forces and step into the good
future of food with a little push by HERMANN'S
3.00 - 3.45pm For everybody:
Coffee & cake
3.45 - 4.30pm For everybody:
What women demand
With the campaign #wasfrauenfordern (what women demand) EMOTION magazine wants to find out, what politics has to look like to represent the complex lives of modern women (and men). An action to ensure that German politicians make equal rights a priority item on their agenda. With our movement #wasfrauenfordern we want to set the course towards an equal society, end stereotypes, empower solidarity among women and mobilize women and men to change their mind-set. The Hive is the right platform for us to introduce the campaign as it combines all the important attributes a successful public action needs: networking, social media know-how, solidarity, attention, media reach and belief and trust in and among one another.
4:30pm End of day 1
Sunday, May 7th, 2017
(subject to change)
Let's go over what you can expect on day 2
10.15 - 11.00am For everybody:
Buying followers, fake comments or bots that crawl your accounts. We all know them and they suck out
fun of Instagram. How can you detect bots? What does buying followers do to your credibility online? Does it
get you in business with brands? And can you even grow a big followship organicly?
11.15 - 12.00pm For everybody:
Between blogs and journalism
First there were personal blogs, now there are website that combine entertainment, relevant news
opinons and personal essays. Editon F, Hello Giggles, Refinery29, and Into the gloss are a few examples of
this new wave. You can't get a job with a magazine? Create your own online!
12.00 - 1:30pm Lunch
1.30 - 2:15pm For everybody:
Panel discussion: Beyond the avocado toast
There is more to blogging than starbucks cups, nice beach photos and avocado toast. Many share a
story of illness, heartbreak or volontary work for refugees for example. But can you be too personal? Why do
bloggers open up like that? Does it help others who might be in the same situation? How do you deal with bad
feedback to your personal story? And why do we consider photos of children too private but not personal
2.30 - 3pm For everybody:
The future of a digital society
Predicting the future is not easy. Thousands of studies, visionaries and consulting companies
have put their
visions on the agenda. In a time where technology and innovation are constantly speeding up, we should ask
ourselves: How do WE want to live in the future? Christian Clawien the director of digital strategy at
fischerAppelt and founder of the magazine NEW-D brings his crystal ball to „The Hive“ and takes us on a ride
into the world of 2030.
3.15 - 3.45pm For everybody:
You can be too popular on social media?! Rise of the micro influencer
Let's talk about the advantage of fewer followers and if being a micro influencer is the new way
3.45 - 4.15pm Coffee & cake
4.15 - 4.45pm For everybody:
You made it! You have lots of followers, brands pay you and you can't keep up with your mails.
Now what? Is a
manager an option? What does a manager do for you? Can a management get a better deal for you? We'll ask
those who know best.
Do you like what you see? Get your ticket today and join us in Berlin!!!